Building Your Personal Brand

Posted by BKHM CPAs on Tue, Mar 07, 2017 @ 08:51 AM

According to Lisa Quast, “Developing a personal brand is similar to product branding. The overall goal with branding is to differentiate yourself (the product) in the market so you can attain your objectives, be those landing your dream job or becoming a famous singer. The process includes defining your brand and brand attributes, positioning your brand in a different way than your competitors and then managing all aspects of your personal brand.” Building your personal brand is the packaging of your values, goals and experiences.  

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Topics: Personal Brand